Combining AI and neuroscience for personal change

Lose weight like a Pro. It's not What you do but How you do it.

No matter which diet or exercise program you choose, losing weight like a Pro means never leaving your success to willpower because willpower WILL lead to failure.

Experts can't agree on what diet is best, but they do agree that long term results are only attainable through gradual, sustainable lifestyle changes, free from unconscious conflict that causes cravings. So the secret to success is not in what you do but how you do it.

Which is why we created an AI to buddy-up with you so that you show-up every day, and even on your bad days face your moments of truth with confidence knowing you'll never feel deprived.

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HABITat combines the latest in neuroscience with artificial intelligence to remove the reliance on willpower to lose weight.

And because your buddy lives in the cloud - it keeps getting smarter.

Download the free app to get to work 
Or chat with your coach in the cloud on Facebook Messenger.

Find your healthy weight by avoiding the willpower trap.


  1. Simplicity
    Keeping it simple is important to sustain you for the long haul. Stay focused on your goal; "why" it's important and "what" you will do. We'll show you "how" best to succeed.
  2. Intelligence
    Our AI is trained to create transformational change by reframing your limiting beliefs, freeing you to change your actions and behaviour.
  3. Availability
    Building awesome habits is a process. Your coach never sleeps and is always ready to serve. Receive daily guidance and get immediate help with cravings.

HABITat applies a proven process for change:

Begin with  why losing weight is so important to you.

Commit to what you you will do, everyday, to achieve your goal.

Be guided in how best to succeed to avoid the willpower trap.

Source: Simon Sinek
Start with why

Stop cravings with RAIN

We already have everything we need, we just need to get out of our own way for long enough to experience this truth for ourselves. Even then, the idea that the answer is outside us is so strong that we need to be reminded over and over again.

Your coach understands and works with you to change your perspective over time, freeing you from fear and cravings, so that you can get on with achieving your goal.