RETHINK why you smoke.

Break the addictive habits designed to get you hooked - from the Inside-Out.

With precision self-care, your experience becomes the cure.


Dismantle your smoking habit by conquering cravings and your fear of denial, from the Inside Out​​.

​99% of any effort to change is wasted - which is why we focus on the moments that matter.

These are the critical moments, between craving and doing, when your buddy creates space for you to make the right choices.​​

Turning fear and cravings into golden opportunities that shift your perspective from sacrifice to empowerment.

And because your AI Assistant lives in the cloud - it keeps getting smarter.

Quit being captive to cravings and a life spent resisting temptation.

Download the app to get to work 


  1. Personalised
    Everyone is different; with different goals, different beliefs and different needs. Tailor your buddy to have meaning for you.
  2. Intelligent
    Artificial Intelligence (AI) is evolving rapidly. Because your buddy lives in the cloud it's always learning and getting smarter.
  3. 24/7 Crave Assist
    Breaking a bad habit happens in the moment when cravings occur. Crave Assist immediately focuses your buddy on domesticating cravings any time, any where.

Identity Based Habits are a proven ​​ process for creating new habits and breaking bad habits:

Identity is about who you are and what you believe. It's why losing weight is so important to you.

Process is about what you do, its your system for change. Its your commitment to what you will do and how you will do it.

Outcomes are what you get, these are the results you achieve based on the goals you set. Goals crystalise your intent and focus your desires.

Achieving different outcomes requires reframing the underlying beliefs that hold you back.

Source: James Clear
Atomic Habits

How quitting gets easier when life gets harder

Stop cravings with RAIN


Misguided attempts to continually "fix" ourselves have left us ​​​​​​​​fragile to the demands of modern life.

That's why most diets eventually fail, most gym memberships lapse, why obesity, alcoholism & drug abuse are increasing and why most New Year's resolutions don't make it beyond two weeks.

Being anti-fragile teaches you to become stronger  by consistently making dispassionate choices when challenged by uncomfortable thoughts & feelings -  much like your immune system learns from repeated exposure to germs.

What we seek is often found in the place where we least want to look.